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World of Beer

Location & Contact:

335 George Street
New Brunswick, NJ 08901
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New Brunswick welcomes a new restaurant where
Soho was on George Street. World of Beer is coming to New Brunswick Fall 2013. It is located on George Street in the heart of downtown, near the Heldrich & Hyatt Hotels, walking distance to the Middlesex County Courthouse and the New Brunswick train station. It's in close proximity to Robert Wood Johnson hospital and around the corner from the State Theatre, George Street Playhouse and Crossroads Theatre.

The address is 335 George Street, and their phone number is 732-543-1804.

Monday through Thursday 12:00pm to 12:00am
Friday through Saturday 12:00pm to 2:00am
Sunday 12:00pm to 12:00am

21+ After 7:00PM
Must have valid picture ID to enter.

Free WiFi: World of Beer is a free WiFi hot spot.

In 2007, two friends and aspiring businessmen from Pensacola, Florida, Scott Zepp and Matt LaFon, opened the doors of their bar and retail establishment, World of Beer, to the public. Located in the community of Westchase in Tampa, FL, the concept was warmly embraced by the community. In fact, the interest in this unique concept was so profound that inquiries about how others could open a World of Beer in their neighborhood came in sooner and more frequently than Matt and Scott had anticipated. After much thought, they decided that the most effective way to bring their experience and concept to other communities was to grow the business through franchising.

Then in 2010, Scott and Matt joined forces with former Outback Steakhouse president Ben Novello and former Outback Steakhouse Executive Jim Pollard to help take the brand national. In January of 2013 World of Beer announced the appointment of Paul Avery as President and Chief Executive Officer with controlling interest and ownership. Avery brings many years of restaurant industry experience to his new role.

World of Beer is well positioned to service the continually growing craft beer trend, globally. With an attractive sales-to-investment ratio, a solid leadership team supporting operations, the introduction of our limited "Tavern Fare" menu and our diverse entertainment programs, World of Beer presents a compelling experience for a broad customer base.

The Philosophy

World of Beer is a truly uncommon establishment where the experience is as essential as the product. At World of Beer, having the most extensive beer selection is not enough. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. By combining a friendly environment with an exceptionally knowledgeable staff, World of Beer creates an atmosphere where patrons feel at home, as if they are visiting a neighbor and not just a neighborhood bar.

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